Founded by Fernando and Mila Mendez in 1996 (Mila passed in 2012), Fiesta In America (FIA), also known as Philippine Fiesta USA Inc., provides a huge platform for Philippine-based and US-based Filipino companies to showcase their products and services at the second largest mall in the US, the American Dream in East Rutherford, NJ.
Over 10,000 Filipinos and 60,000 additional mall visitors attended the last summer event in August of this year. FIA is the biggest indoor trade and culture exposition in the US East Coast and the longest-running Filipino festival in the US.
Due to its popularity, Fiesta is launching a Christmas holiday festival, Pasko in America on Dec. 16, 2023. Come and join us.
Explore our Souvenir Journal—a vibrant tribute to Filipino culture. Discover the intricate beauty of Filipino lanterns, learn about cherished Christmas traditions, and dive into the lively performances scheduled on Dec. 16, 2023.
Fiesta in America is also known as Philippine Fiesta USA, Inc., a 501 (c) (3) not-for-profit organization
Fernando has been holding the second longest Filipino event in the US, Fiesta in America. It is a combined trade, musical and cultural show held in New Jersey annually for the past 26 years. An art director by trade, he has won numerous art competitions in illustration, painting, graphic design and print advertising.
Len has spent more than 20 years in management roles at leading non-profit organizations. He has also served as a creative director for ad agencies in Manila, Bahrain, Pennsylvania and for Fiesta in America.