Pasko in America


An offshoot of Fiesta in America

Founded by Fernando and Mila Mendez in 1996 (Mila passed in 2012), Fiesta In America (FIA), also known as Philippine Fiesta USA Inc., provides a huge platform for Philippine-based and US-based Filipino companies to showcase their products and services at the second largest mall in the US, the American Dream in East Rutherford, NJ. 

Over 10,000 Filipinos and 60,000 additional mall visitors attended the last summer event in August of this year. FIA is the biggest indoor trade and culture exposition in the US East Coast and the longest-running Filipino festival in the US.

Due to its popularity, Fiesta is launching a Christmas holiday festival, Pasko in America on Dec. 16, 2023. Come and join us.

270K+
Attendees in over 26 years
70,000
Attendees in 2023 event

Our Souvenir Journal

Explore our Souvenir Journal—a vibrant tribute to Filipino culture. Discover the intricate beauty of Filipino lanterns, learn about cherished Christmas traditions, and dive into the lively performances scheduled on Dec. 16, 2023.

Fiesta in America

Fiesta in America is also known as Philippine Fiesta USA, Inc., a 501 (c) (3) not-for-profit organization

FIESTA IN AMERICA AND PASKO IN AMERICA

Our team

Fernando has been holding the second longest Filipino event in the US, Fiesta in America. It is a combined trade, musical and cultural show held in New Jersey annually for the past 26 years. An art director by trade, he has won numerous art competitions in illustration, painting, graphic design and print advertising.

Fernando "Nanding" Mendez
CEO/Founder
Len Manansala
Vice President

Len has spent more than 20 years in management roles at leading non-profit organizations. He has also served as a creative director for ad agencies in Manila, Bahrain, Pennsylvania and for Fiesta in America.

Jeff Rivera
Marketing Director

We spend our days enjoying what we do and our attendees love it!

4.8
Average rating

Aileen

Attending Fiesta in America was one of the best experiences of my life! The organizers did an incredible job of bringing Filipinos together. I can't wait to attend next year's festival!

Carina B.

We love to perform at Fiesta as it is at American Dream which has 60,000 visitors daily.

Emma L. and Friends

We loved the event.

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